Work It, Girl!

Choice is representing on the silver screen catwalk!  Our very own Eyen Chorm can be seen on one of our absolute fave shows, Project Runway.  Last night, the show kicked off its 8th season with a whole new crew of talent, drama, and fabulous clothes. Thanks to her designer, Mondo Guerra, Eyen was looking fierce and more importantly, safe from getting the well-heeled boot from Heidi. The pair struck gold and left their competitors green with envy in the premiere episode when the contestants were challenged to create a look by piecing together belongings from their own suitcases.  Be sure to tune in each Thursday at 9pm to root for Mondo’s designs and keep Eyen in the game!

YouTubular!

Today the Choice team released the debut video on our brand new YouTube channel!  On the Choice Productions channel, you can keep tabs on all the impressive events we produce, staff, and cater and so much more.  Using our handy dandy Flip Cam, we’ve begun streaming video to show off our skills, starting with Boston.  Our first video captures the fun styles of the Choice crew mixed with Passion Pit promoting at the Zync Zone. Stay tuned at http://www.youtube.com/user/ChoiceProductionsNYC for future installments!

Bottle it Up

Did you know Choice Productions not only can fulfill your every culinary desire, but also provide distinctive flair when it comes to your drink menu? Choice beer guru, owner Matt Rachocki, has created a new twist on our favorite bubbly beverage. For years, Matt has brewed his own specialty beers and with each one, adds a certain kick to it by conjuring up different flavor combinations. From Mint Chocolate Stout to Cucumber Hefferveisen, these delicious drinks will quench the most ferocious of thirsts. The most recent brew, Lychee Pale Ale, offers a smooth and delicate change of pace for the summer. Give us four weeks’ notice and Matt will give you a custom crafted microbrew for your next event!

Feeling parched? Cosmo, anyone?

A few members of our Choice staff recently lent their smokin’ good looks to poolside staple, Cosmopolitan Magazine.  Though Shakira rocked the cover, in our opinion it was Warner Washington and Manny Ramos who stole the show on the pages of the July 2010 issue.  Stylin’ it up with steamy shots, our guys continue to bring the heat wherever they go.  Keep your eyes peeled because you never know where you’ll see our Choice staffers next…possibly at your next event!

Not Just for Deep Dish Pizza

This past weekend, Choice trekked it out to the Midwest to continue our national campaign with American Express.  The great state of Illinois was taken over by our staffers to promote the Zync Zone in style.  Bringing a fresh breeze to the Windy City, Choice staked out at the Pitchfork Festival in Chicago’s Union Park and got to work getting the good word out.  The three-day event was jam packed with various activities, vendors, and over forty independent music artists, including heavy hitters like Modest Mouse, LCD Soundsystem, and Sleigh Bells.  Sounds good to us!

Feelin' Hot, Hot, Hot

Summer threads never looked—and felt—so good.  Throughout the sizzling season, the Choice staff will be decked out in snappy lightweight grey polos, taking the place of our traditional dressy black attire.  These seasonal duds are sure to keep everyone cool while looking perfectly collected!

Beating the Heat...Beer Fest Style!

Daily hydration just got a whole lot more interesting! The newest addition to the Choice offices may be parked beside the trusty water cooler, but it’s far from plain and tasteless. Yes, that’s right, we now boast our very own kegerator! After all, being in the event production business, it’s important to personally taste all the different varieties of beer that we provide, right? We thought so too. With Brooklyn Lager officially on tap, now who wants to drop by the office?

Worth Your Spare Time

Choice veteran, Jeff Greene, offers up a little Spare Change to eager audiences, taking on the role of Executive Producer in Writer/Director Azariah Gunn's debut feature.  The dramatic film follows Trey Dice, is a successful musician living the high life who is forced to take a reevaluating look at his life that has the power to change everything that he knows.  Jeff's newest film is being screened at the New York International Latino Film Festival at the end of July.

Catch Spare Change’s screening at 7:00 Wednesday, July 28^th or at 10:30 Saturday, July 31^st.  Hit up the Film Festival’s website for more information and to purchase your tickets now!