Congratulations, Adam!!

Adam Scorgie, one of Choice's biggest fans, recently reached his $24,000 goal of fundraising for his production company, Score G Productions.  He partnered with the website Kickstarter.com in an attempt to raise the money by August 26th, an ambitious goal for sure, but Adam did not let us down.  Seen here representing in his Choice tee, Adam interviewed the "Algonquin Assassin", retired NHL enforcer Gino Odjick. Odjick will be featured in Adam's upcoming documentary, Ice Guardians.  The film will be an in depth look at the role of the enforcer in the National & American Hockey Leagues. We at Choice are so proud of Adam's continued efforts to put the "indie" back into independent films!  Check out Adam's kickstarter site to learn more about his work and stay tuned for updates on the finished product!

Summer Streets

This summer, the NYC government shut down Park avenue from 7am to 1pm on August 7th, 14th and 21st.  This initiative was strictly to accommodate all the bikers, runners and rollerbladers that reside in this beautiful city who have no traffic free streets to roam.  After watching the turn out it makes us at Choice realize how many active people there really are hiding in the woodworks!  We would like to propose to those who utilized Park being shut down as their stomping grounds for the month of August to continue this initiative in other traffic free areas of the city. Dot (the group in charge of Summer Streets) has partnered with local community groups and merchants to create Weekend Walks continue the initiative that Summer Streets started! So grab a friend, throw on some running shoes and get walking people, this amazing weather has an expiration date in our near future!

Beat The Rainy Day Blues

When the weather isn't on your side, don't let it get you down.  Today is a perfect day to throw on your favorite hoodie and see a movie that will empower you, inspire you and give you those familiar goosebumps that make your arm hair stand on edge.  Eat Pray Love, based on Elizabeth Gilbert's real life experience of her year long travels, is a tale of a woman on a mission to find the missing pieces of her life.  She ends up eating her way through Italy, learning how to center herself at an Ashram in India and finding love again in Bali after her recent divorce.  She learns many lessons from her travels; such as the importance of not losing yourself in love and that no pizza compares to that from Naples.  We at Choice always recommend reading the book first, so find a used paperback at half.com ($7.99) and get reading, bookworms!

Mile High Music Festival

This past weekend Choice headed out west to Denver, Colorado to continue on our campaign trail with American Express, promoting their new Zync card.  The Zync Zone was a major hot spot  at the Mile High Music Festival in Dick's Sporting Goods park and our staff was ready to take on all of the foot traffic.  The festival's line up was stacked with amazing artists such as Dave Matthews Band, Jack Johnson & Train.  Choice Productions and American Express are now in 'zync' and ready to take on our next event with gusto!

Farewell, But Not Goodbye

As the summer approaches its end, the time has come to say so long to our wonderful interns, Katie and Ryan. We couldn't have had such a successful and eventful summer without them and we are so grateful for all of their hard work. From crucial research and after-hours industry events to the christening of the office kegerator, our lovely ladies have stuck around for some great times! We wish them the best in their future endeavors and they will always have the Choice family in NYC!

Thank you, Katie and Ryan, for everything!!

For the Love of Design

The New York Post recently put to press an article about the return to extravagance in entertaining. With talents which were so aptly described as “sumptuous, scrumptious – and totally fabulous”, acclaimed NYC party planner, Jonathan Mariano, is the talk of the town. Choice’s collaborations with Key Winstead Catering often incorporate Jonathan’s over-the-top designs and floral arrangements to bring extra pop to the party. Making Choice events even more colorful and vibrant, Jonathan never fails to work his magic!