String Theory

Last night, Choice was on hand to celebrate the unveiling of designer Anne Bowen's Winter 2011 collection. Combining fashion and art, the presentation, titled "Oneness", sought to explore how the individual is inextricably connected to others by visually spinning a web that encased live models, the collection, and the audience. Inspired by the works of early 20th century Abstract Expressionists, the designer entwined wool and silk threads from the gowns on the models with the walls and ceilings of the exhibition space.


As guests walked through the maze of threads to view the presentation up close, they sipped on both lychee and root beer bellinis. Fashion, art, and cocktails--we can't think of a better combination!

Food (and Beverage) for Thought

In the mood for a taste of history? You may soon be able to get just that, literally! Last July, divers uncovered over 100 champagne bottles from a Baltic Sea shipwreck dated sometime between 1800-1830. However, a surprise was contained in five of those bottles: the world's oldest drinkable beer.


A research center in Finland is now on the case to get to the bottom of the sunken beer's recipe, making the possibility for modern imbibers to get a replicated taste of the 200-year-old brew a reality.


So the next time you're thirsting for some shipwreck adventure, keep an eye out for this well-aged ale!

Love Makes the World Go 'Round

In honor of dear Saint Valentine, Choice had a couple of V-Day themed promotions yesterday, spreading the love throughout the city.


Amidst Fashion Week fervor, the lovely ladies of Choice were getting their glamour on wearing Betsey Johnson dresses and with the spirited designer herself while debuting the new Diet Pepsi Skinny Can under the tents at Lincoln Center. However just because the heart-filled holiday ended, doesn't mean the lovefest has to stop! You can check out the sleek and chic promotion through Thursday.


Yesterday, Choice could also be found traversing the city with amore on their minds promoting Rosetta Stone and the many languages of love. Armed with temporary tattoos and passerbyers as their blank canvas, Choicers were spreading the love!