Tuesday, January 19, 2010
Thinking Inside the Box
As much as we make an effort to be eco-friendly here at Choice, the event production industry can be tough on the environment with necessities like disposable cocktail napkins, cardboard boxes, and most of all, plastic water and mixer bottles abound. However, change is in the air with Boxed Water Is Better. Designed to look like a milk carton, 85% of the BWIB container is made from a renewable resource: sustainably harvested trees. The Michigan-based company also ships the boxes flat to their filler, using 5% of a truckload instead of the 5 truckloads empty plastic or glass bottles would and reducing their carbon footprint even more.
Part sustainable water company, part art project, part philanthropic project (founders Kevin Hockin and Benjamin Gott plan to give 20% of the company's profits to water and forestation organizations), BWIB is looking to shake things up and help out the environment in the process. Although currently only available in Michigan and Chicago, Illinois, Boxed Water Is Better is working on making its way to the east coast and hopefully into the events of Choice Productions!
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