Paint the Town White

Big ideas come in big packages. Or at least that’s the concept behind IdeaPaint, a roll on paint that can transform any hard surface into a dry-erase playground, effectively taking the borders out of whiteboard. In the Choice offices, we used IdeaPaint to supersize the traditional dry-erase surface with the hopes of unleashing a maelstrom of creative thinking. It also serves as an awesome way to organize and record all of the wild ideas and productions that bounce around the Choice offices on a daily basis. As an added bonus, IdeaPaint is much more environmentally-friendly than traditional dry-erase boards, which require energy-gobbling baking and curing procedures, contain hazardus formaldehyde, use more material and fuel to ship, and at the end of their lifespans, end up unwanted in landfills. So whether a table, wall, door, or desk, IdeaPaint is ready to cover it all!