In April, Choice West staffed the American Express Zync Zone at the three-day concert blow out, Coachella Valley Music and Arts Festival. Headlined by superstar acts such as Jay-Z, Muse, Gorillaz, LCD Soundsystem, and featuring countless others (MGMT, Passion Pit, Spoon, and Grizzly Bear just to name a few), Coachella exists as a true musicphile’s dream come true. Multiple stages and tents are set up throughout the grounds, providing a constant stream of live music, ranging from alternative rock to hip hop to electronic. With perfectly azure skies as the backdrop, a record 225,000 attendees flooded the Empire Polo Field in Indio, California for fun, sun, and some serious jamming. NYC, jealous much?
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